Media companies plan to increase the inclusion of Emirati talent in their workforce following the announcement of the Emirati Media Talent Pledge at the Arab Media Forum (AMF) in Dubai on Tuesday.

The initiative launched by the Dubai Media Council aims to develop promising national media talent in partnership with the private sector.

The process will take place through mentorship, internship, and job opportunities with leading media organisations for talented individuals, primarily media students. The aim is to ultimately contribute to strengthening the media sector in the emirate. 

The entities that have pledged their support for the first phase of the initiative include IMI, Al Aan TV, Al Sayegh Media, APCO, ARN, Asharq News, DIFC, Edelman, Gulf News, Hills Advertising, IAA, SkyNews Arabia, CNN Business Arabic, Al Ain News, The National, Ni, Navigation Films, Qanawat, TECOM, Deloitte, and CNN Arabic.

“The initiative will play a key role in discovering, training, and upskilling local media talents and preparing the next generation of media professionals to accelerate the growth of Dubai’s media sector,” said Hesham Al Olama, Director of Strategy and Performance Management.

“We aim to provide specialised training through intensive courses offered by leading media institutions,” added Al Olama.

In its first phase, the initiative has already attracted several prominent Arab and international media organisations, the media council said.

Through the participation of these entities, the council will leverage the expertise and resources of the private sector to nurture media sector competencies among Emirati youth to enable them to make meaningful contributions to Dubai’s media sector and the UAE’s sustainable development.

Those interested in a media career can take part in internships and training programs to help them gain hands-on experience and the opportunity to enhance their skills in various aspects of media work.